Known as "the surfing capital of the north", San Juan is popular among both beginners and seasoned surfers especially from July to October and November to March when the waves are most ideal for surfing.

Urbiztondo Beach has an array of accredited surf schools and surboard rentals. Aside from surfing, Urbiztondo also has a selection of beachfront resorts, cafes, and bars.

The cleanest inland river in the north, Tapuakan River, also known as Tapuacan or Pugo River, was recognized by the Regional Development Council (RDC) of the Ilocos Region and the La Union provincial government as the cleanest and safest inland body of water in the region. It has shallow pools and smooth rocks that make it a relaxing and scenic destination for swimming and river trekking.

One of La Union's most easily accessible waterfalls, Tuddingan Falls features an interesting layer of rock formations and a 70-foot waterfall. It also has a man-made cement path going up 700 meters for those who wish to see the falls from atop a lush hilltop.

La Union's most iconic watch tower is located on a pebble-lined beach in Brgy. Victoria in Luna. The Spanish-era lookout point was declared a cultural treasure in 2014. When a typhoon hit in 1996, the tower was damaged and split down the middle - hence its unique apperance where half of the original coral and lime structure is complemented by modern materials which were added during restoration efforts in 2017.

Located right along the MacArthur Highway in Bauang, Gapuz Grapes Farm lets visitors pick their own grapes and learn all about how they're cultivated.  it contains rows and rows of scenic grape vines where visitors may walk through and take pictures with. They also sell grape cuttings for propagation as well as fruit wines made from seasonal produce.

Bauang's grape farms offer a unique, immersive activity where tourists can pick their own juicy grapes in idyllic vineyards. The rows of grape plants are easily visible from those driving through and near the Bauang arch. The grapes have been grown in Bauang since the 1970s, when the "Philippines' Grape King", Avelino Lomboy, started cultivating grapes and gave cuttings away for propagation within the municipality.

This hidden gem, which is actually not an island but a cluster of corals and mangroves with natural pools, is a scenic swimming spot because of its clear waters and unique natural structures along the coastline.

Tangadan Falls' two cascades, which stand at approximately 40 feet high, appear as an oasis located in a lush part of San Gabriel. It can be reached via a trek along Baroro River or a shorter walk from near the San Gabriel LGU town proper.

See a different side of La Union from the Kudlap View Deck. Located in Brgy. Cambaly, Bagulin, the view deck offers sweeping views of the lush mountain views and an occasional sea of clouds.